Persuasive Differences

Martin Luther King Jr. wrote "Letter from Birmingham Jail" in his actual jail cell in Birmingham, AL in 1963. Within this letter King addresses who he calls the clergymen, concerning their personal, yet widely held, belief that racial justice is fair and should be left alone. King has an amazing use of persuasion that one cannot only admire. Through a dignified and educated tone within in his letter he expresses his belief and objective in life that segregation is injustice and affects everyone around. He uses Biblical figures to parallel his mission to bring justice to every American. He answers the questions prompted within the clergymen's letter, and provides powerful answers of honesty. Through his letter King was able to express his belief that injustice has occured in Birmingham, as well as all over, and justice must be brought to every individual through the use of nonviolent protest and civilized reasoning between individuals.
For choosing something to compare, I looked on Monster.com because I'm not set on a company to work for. I found a company called AppleOne which is located in Columbia, SC that has an accounting/mangerial position open. The description was very persuasive to me because it covered all the areas I am and will be looking for. It offers a management position within a small/medium size firm that would allow me to not only lead other team members, but also work a lot with accounting information and procedures. It was persuasive to me because it went into what the actual job intailed, as well as very tempting benefits that are offered.
The two pieces of work are very different in many ways, but in particular their intended audience and subject matter. King uses power symbolism, beautifully assembled language, and a moving subject to persuade his audience. On the other hand, AppleOne is trying to persuade future applicants by appealing to interest and needs, and uses basic language. In the job discription it uses its features to show what they can offer you, and why that job opportunity is different than the rest. Both pieces are persuasive, however still completely different.